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How TopOut Group Helped Dinobi Detergent Generate 20% More Organic Traffic with SEO

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Industry

Technology

Challenge

Dinobi Detergent faced challenges in gaining online visibility despite having an excellent product. They needed a robust SEO strategy to improve their discoverability and drive organic traffic without relying on paid advertising.

Results

Through a comprehensive keyword strategy, on-page optimization, and technical SEO, TopOut Group successfully increased Dinobi Detergent's organic traffic by 20%. This led to better search engine rankings and substantial growth in organic sales.

Services Provided

Creative Asset Creation, Search Engine Optimization, Content Creation (Blog Article)

4x
Increase in Organic Sales from Key Search Terms
50%
Jump in Site Sessions (QoQ)
10+
First Page Rankings for Natural Detergent Keywords
20%
Increase in Organic Traffic

We always knew we had a great product, but TopOut helped people actually find us online. Our traffic grew without paying for ads!

Co-Founder

Dinobi Detergent

They listened to our mission and made sure our SEO reflected who we are—clean, simple, and for every family.

CEO

Dinobi Detergent

TopOut helped us get on the first page for ‘natural detergent for sensitive skin’—and that keyword alone drove a 4x jump in our sales.

Marketing Lead

Dinobi Detergent

Event -739

About your Dinobi

Dinobi Detergent is a Chicago-based company founded by Sylvia and Augie Emuwa, offering plant-based, cruelty-free, and dioxane-free laundry detergents and dish soaps. The brand was created to provide a gentle yet effective cleaning solution suitable for sensitive skin, inspired by the founders’ experiences with their family’s skin sensitivities. Their products are made with simple, natural ingredients, ensuring safety for both users and the environment.

The Challenge

Dinobi Detergent, known for its natural, skin-safe detergents, struggled to be discovered online. Despite having a superior product, the brand lacked the online visibility necessary to drive traffic and grow their customer base. They were looking for a solution that could enhance their organic reach without resorting to paid ads.

The Solution

Dinobi Detergent decided to partner with TopOut Group, a leading SEO and digital marketing firm. After considering various options, they chose TopOut for their expertise and track record in helping consumer goods brands succeed online. TopOut Group started by understanding Dinobi's mission and target audience. They then developed a comprehensive SEO strategy that included full keyword research, on-page optimization, and technical SEO improvements. "We always knew we had a great product, but TopOut helped people actually find us online. Our traffic grew without paying for ads!" said the Co-Founder of Dinobi Detergent.

The Results

The partnership yielded remarkable results. Dinobi Detergent experienced a 20% increase in organic traffic. They achieved first-page rankings for over 10 natural detergent keywords, which significantly enhanced their visibility. Importantly, their organic sales from key search terms saw a 4x increase. "TopOut helped us get on the first page for ‘natural detergent for sensitive skin’—and that keyword alone drove a 4x jump in our sales," noted the Marketing Lead at Dinobi Detergent. Additionally, Dinobi saw a 50% jump in site sessions quarter-over-quarter, showcasing the effectiveness of TopOut's SEO strategy.

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