Industry
Technology
Challenge
The Illinois Muslim Civic Coalition faced challenges in expanding their reach and connecting with potential donors and volunteers across Illinois. Despite their dedication to civic empowerment, their Google Ads account was not fully utilized or optimized, which restricted their online visibility during crucial community action and fundraising periods.
Results
Within the first 60 days of optimizing their Google Ads account, the Illinois Muslim Civic Coalition experienced a 112% improvement in click-through rates, a 38% reduction in average cost per click, and a 65% increase in landing page conversions. Additionally, they received a steady stream of new donor and volunteer inquiries, particularly during civic events and awareness campaigns.
Key Product
Google Ads
TopOut helped out our org immensely! They were patient and thorough – and even followed up after the project was completed. 10/10 would recommend!
IL Muslim Civic Coalition
The Illinois Muslim Civic Coalition is a statewide partnership of activists, organizations, and change-makers dedicated to educating, collaborating, and amplifying the civic voice of Illinois Muslims to advance equity and justice . Rooted in robust initiatives like the landmark Illinois Muslims “Needs, Assets, and Opportunities” report and voter engagement, the Coalition drives policy and public understanding through data-backed advocacy, leadership development, and community organizing. Their work has led to legislative wins—such as Illinois’s Faith‑By‑Plate Act—and ongoing efforts to build civic leadership pipelines and integrate Muslim perspectives into decision‑making arenas.
