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TopOut Group Drives 60% Lead Increase for Team Building Nation in One Quarter

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Industry

Technology

Challenge

Team Building Nation faced the challenge of generating more qualified leads and expanding their reach through effective ad management strategies. Their visibility on search engines was minimal, and their existing strategies were not yielding the desired results.

Results

By leveraging TopOut Group's expertise in ad management, Team Building Nation achieved a remarkable 60% increase in leads within one quarter. Their organic traffic grew threefold, they ranked on the first page for over 25 keywords, and qualified leads grew by 40%.

Key Product

Google Ads Management, Creative Asset Creation, Meta Ad Management, PPC Strategy, PPC Implementation, Technical Optimization, Content Strategy

60%
Lead Increase
3x
Organic Traffic Growth
25+
First Page Keywords
40%
Qualified Leads Growth

Before TopOut, we were basically invisible on Google. Now, we’re ranking on the first page for keywords our ideal customers actually search.

VP of Marketing

Team Building Nation

They broke down a complex strategy into plain English. We always knew what was happening and why—plus the results spoke for themselves.

Digital Marketing Manager

Team Building Nation

TopOut helped us generate leads from cities we weren’t even targeting before. Their local SEO approach really expanded our reach.

CEO

Team Building Nation

picture of an office, with a few people working at desks

About TBN

Team Building Nation® is a leading provider of corporate team building activities, offering Virtual, In-Person, and Hybrid events for groups of any size.  With over 15 years of experience, they have delivered successful corporate team building activities across North America and around the world.  Their programs include charitable events, game shows, scavenger hunts, culinary team building, and professional development workshops, all designed to enhance teamwork and collaboration among employees.

The Challenge

Team Building Nation needed to generate more qualified leads and improve their reach through effective ad management strategies. Their visibility on search engines was minimal, making it difficult for potential clients to find them. They required a robust digital marketing approach to enhance their online presence and attract their target audience.

The Solution

Team Building Nation turned to TopOut Group for their digital marketing expertise. TopOut Group provided a detailed ad management strategy that included comprehensive SEO campaigns and targeted ad placements. The decision to work with TopOut was driven by their proven track record and the ability to break down complex strategies into understandable terms. As the Digital Marketing Manager of Team Building Nation noted, 'They broke down a complex strategy into plain English. We always knew what was happening and why—plus the results spoke for themselves.' TopOut Group's local SEO approach also expanded Team Building Nation's reach into new cities, generating leads from previously untapped markets.

The Results

The collaboration with TopOut Group led to impressive results for Team Building Nation. Within one quarter, they saw a 60% increase in leads. Their organic traffic grew threefold, and they achieved first-page rankings for over 25 keywords relevant to their business. The growth in qualified leads was 40%, significantly boosting their client acquisition efforts. The VP of Marketing at Team Building Nation remarked, 'Before TopOut, we were basically invisible on Google. Now, we’re ranking on the first page for keywords our ideal customers actually search.' The CEO also highlighted the success of their local SEO strategy, stating, 'TopOut helped us generate leads from cities we weren’t even targeting before. Their local SEO approach really expanded our reach.'

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