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How TopOut Group Boosted Team Building Nation's Organic Traffic by 45%

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Industry

Technology

Challenge

Team Building Nation faced significant challenges with low organic visibility, which impeded their ability to attract corporate clients searching for team building solutions. They needed an effective SEO strategy to improve their online presence and reach their target audience.

Results

By trusting TopOut Group with their SEO strategy and implementation, Team Building Nation experienced a remarkable 45% increase in organic traffic. The holistic approach, which included on-page optimization, backlinking, and a robust content strategy, significantly boosted their online visibility and lead generation.

Services Provided

Search Engine Optimization, Content Creation (Blog Article)

teambuildingnation.com
45%
Increase in Organic Traffic
25+
1st Page Rankings for Industry Keywords
40%
Growth in Qualified Leads from SEO
15+
Expanded Reach Across Metro Areas

Before TopOut, we were basically invisible on Google. Now, we’re ranking on the first page for keywords our ideal customers actually search.

VP of Marketing

Team Building Nation

They broke down a complex strategy into plain English. We always knew what was happening and why—plus the results spoke for themselves.

Digital Marketing Manager

Team Building Nation

TopOut helped us generate leads from cities we weren’t even targeting before. Their local SEO approach really expanded our reach.

CEO

Team Building Nation

picture of an office, with a few people working at desks

About Team Building Nation

Team Building Nation® is a leading provider of corporate team building activities, offering Virtual, In-Person, and Hybrid events for groups of any size.  With over 15 years of experience, they have delivered successful corporate team building activities across North America and around the world.  Their programs include charitable events, game shows, scavenger hunts, culinary team building, and professional development workshops, all designed to enhance teamwork and collaboration among employees.

The Challenge

Team Building Nation struggled with low organic visibility, which hindered their ability to attract corporate clients looking for team building solutions. Despite having innovative offerings, they were not appearing in search results where potential customers were looking. This lack of visibility resulted in missed opportunities and underperformance in generating qualified leads.

The Solution

Recognizing the need for a robust SEO strategy, Team Building Nation partnered with TopOut Group. After evaluating various agencies, they chose TopOut Group for their proven expertise and supportive approach. The decision was driven by TopOut Group's ability to break down complex strategies into understandable actions. 'They broke down a complex strategy into plain English. We always knew what was happening and why—plus the results spoke for themselves,' said the Digital Marketing Manager at Team Building Nation. With TopOut Group's help, they implemented a comprehensive SEO strategy encompassing on-page optimization, backlinking, and a tailored content plan.

The Results

The results were transformative. Team Building Nation saw a 45% increase in organic traffic, significantly improving their online presence. They achieved 25+ 1st page rankings for industry-specific keywords, leading to a 40% growth in qualified leads from SEO efforts. Additionally, TopOut Group's local SEO approach expanded their reach across 15+ metro areas. 'Before TopOut, we were basically invisible on Google. Now, we’re ranking on the first page for keywords our ideal customers actually search,' noted the VP of Marketing at Team Building Nation. 'TopOut helped us generate leads from cities we weren’t even targeting before. Their local SEO approach really expanded our reach,' added the CEO.

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