Case Study: Amplifying 63rd Street Beach Drummers' Rhythm with Google Ad Campaigns

The Challenge

63rd Street Beach Drummers, a Chicago-based nonprofit cultural arts organization, struggled with low visibility and limited resources to attract more community engagement. They were aware of the potential benefits of the Google Ad Grant but found the application process and campaign management too technical and daunting to undertake on their own.

The Solution

63rd Street Beach Drummers approached TopOut Group for their expertise in nonprofit marketing and Google Ad Grants. The TopOut team guided them through the entire application process for the Google Ad Grant, ensuring they met all requirements for approval. 'We’d heard of the Google Ad Grant, but it always seemed too technical or out of reach. TopOut made the process simple—and now we’re getting exposure we never thought possible. We’re so grateful,' said a board member of 63rd Street Beach Drummers. Once the grant was secured, TopOut Group set up and optimized their Google Ads campaigns to drive traffic to their event and donation pages.

The Results

TopOut Group's efforts resulted in activating a $10,000/month advertising budget within 30 days. Their strategic ad campaigns brought over 1,200 new clicks in the first month alone, leading to a 40% increase in website traffic. The organization saw an immediate rise in volunteer interest and community sign-ups, significantly enhancing their engagement and outreach efforts. Throughout the process, TopOut Group ensured full compliance with Google Grant policies, helping 63rd Street Beach Drummers maximize their digital advertising effectiveness.