The Challenge
City Colleges of Chicago, the largest community college system in Illinois, sought to increase their online presence and community engagement across social media channels. They faced the challenge of achieving these goals without resorting to paid advertisements, relying solely on organic strategies to connect with their diverse student body and community.
The Solution
City Colleges of Chicago decided to collaborate with TopOut Group, a company specializing in social media strategy and management with a focus on organic growth. During the selection process, they considered various solutions but ultimately chose TopOut Group for their expertise in community engagement and content curation. TopOut Group implemented a comprehensive strategy that included creating engaging content, optimizing posting schedules, and actively interacting with the community. This approach allowed City Colleges to organically grow their social media presence and effectively reach their target audience.
The Results
The collaboration with TopOut Group yielded impressive results for City Colleges of Chicago. Over the course of six months, they saw a 45% increase in organic followers, a 60% boost in post engagement, and a 30% rise in website traffic. These improvements significantly contributed to their enrollment and community outreach objectives, demonstrating the effectiveness of TopOut Group's organic social media growth strategies.
