The Challenge
Fresh Thyme Market, a regional grocery chain focused on providing healthy and organic food options to health-conscious shoppers across the Midwest, had previously experimented with CTV campaigns. However, they struggled to achieve significant results in customer retention and loyalty. They needed a more effective strategy to reach their target audience and convert views into loyal customers.
The Solution
Fresh Thyme Market decided to partner with TopOut Group, specialists in creating and managing Connected TV (CTV) campaigns. TopOut Group was chosen for their expertise in leveraging advanced targeting techniques and real-time optimizations. The collaborative effort involved developing a precise CTV strategy that focused on geo-targeting, real-time campaign adjustments, and seamless omnichannel synchronization. As the Fresh Thyme Market Senior Director of Marketing noted, 'We’d tried CTV before, but never saw results like this. TopOut Group nailed the targeting. It felt like our brand was on every screen our shoppers were already watching.'
The Results
The partnership with TopOut Group resulted in a 20% increase in customer retention and loyalty for Fresh Thyme Market. The campaign achieved over 3.1 million impressions across Hulu, Roku, and YouTube TV, with an impressive 90% completion rate on 15s and 30s spots. Additionally, the store saw a 27% lift in foot traffic during the campaign window. The Digital Media Manager at Fresh Thyme Market shared, 'TopOut didn’t just set it and forget it. They treated our campaign like a living, breathing thing—constantly optimizing creative, adjusting spend, and giving us weekly insights we could act on.' The VP of Strategy added, 'We saw a 27% lift in store visits during our CTV flight period. That wasn’t just traffic—it was qualified footfall that aligned perfectly with our most valuable segments.'
