The Challenge
Say It With Symbols, a specialty consumer goods company, faced a stagnant email list, disjointed marketing strategy, and minimal automation. These issues resulted in low engagement and conversion rates. The company needed to scale its email marketing efforts to reach more customers and generate revenue efficiently.
The Solution
Say It With Symbols discovered TopOut Group while searching for a solution to enhance its email marketing strategy. After considering various options, the company chose TopOut Group due to their expertise in setting up automated sequences and optimizing email deliverability. TopOut Group implemented a comprehensive email marketing strategy using Omnisend, setting up basic sequences such as welcome, abandoned cart, and initial nurture, as well as e-commerce pop-ups. 'TopOut Group transformed our email marketing strategy, turning a stagnant list into a dynamic revenue generator,' said R. Sargent, Owner of Say It With Symbols. 'Their expertise in setting up automated sequences not only saved us time but also significantly boosted our sales.'
The Results
After implementing the comprehensive email marketing strategy with Omnisend, Say It With Symbols saw remarkable results. The company experienced a 20% increase in cart abandonment recovery and a 35% increase in new subscriber engagement. Additionally, there was a 34% reduction in bounced emails and a 25% increase in new sign-ups. These metrics highlight the significant improvements in email deliverability and customer re-engagement, leading to enhanced revenue and growth for Say It With Symbols.
